Our Bubble Gum X collaboration started in 2022 with them approaching us and asking MFMF. to create a song for their "Look Your Best. Be Your Best" campaign.
With the sole intention of creating something fun, accessible, and most importantly, relatable to customers from all walks of life; we came up with a theme song that; besides being catchy, serves as a hook for one of the biggest dance challenges ever launched by any company in 2022.
Bubble Gum X "Look Your Best. Be Your Best" Dance Challenge on YouTube and TikTok